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client: converse
project: bhm - black joy product campaign
assignment: post production instagram
february 2024
step into the legacy of the Harlem Renaissance with our newest black joy collection.
created by our black design team and featuring two local artistic communities in NYC, this collection reimagines the chuck 70 and chuck taylor all star with vibrant and versatile details.
photographer DENISE STEPHANIE-HEWITT
art director ANA RICE
videographer SEF AKINS
stylist XAVIER MEANS
creative producer CARLY HEYWOOD
executive producers ZION ESTRADA CAROLYN CONCEPCION
production company BLACK DISCOURSE
talent RENNEÉ SIMONE
talent JASIAH POWERS
talent HEARTHROB
talent DJ KENDOLLAZ
talent SLIM MABRY
talent RODNEY LOUIS
jr producer SHADIN AWAD
production asst KYLE PAYEN
stylist asst RODNEY ANDERSON
lead gaff HEINS EVANDER
gaff/grip YC DONG
dit ARIEL WATSON
video asst JOHN GOMEZ
photo asst JAVA JONES
bts photographer EDWIN ORTIZ
makeup artist NNEKA ONYIMA
hair artist LURISSA INGRID
photo editor MURPH PHI
production van driver OHENE OKERA
cargo van driver JAUWON GIVENS
systems: edited in adobe lightroom + photoshop, assistant YAZMINE DEARING